9 Marketing Lessons For Podcasters: Inside The Strategy Of ... - 5 Minute Marketing Podcast

Published Jan 03, 21
10 min read

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We released an uncensored personal financing podcast called Listen Cash Matters that got The following guide to podcast marketing is loaded with ideas, methods, and ball-busting work. It includes whatever we did, whatever we found out, and everything we understand. Easy as Shit Every successful podcast is self- serving. marketing using podcast. Marc Maron (WTF with Marc Maron) started his podcast out of desperation.

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Chris Hardwick (Nerdist) wanted to chat with his nerdy good friends and geek-out with stars. Sarah Koenig began the podcast by resolving a murder someone emailed her. You don't have to create an "avatar" or "perfect listener" to craft the best podcast. The idea behind Listen Cash Matters was to produce a podcast that we wished to hear an individual finance podcast that would appeal to a 30-year-old beer-drinking male.

Our show has a heavy metalcore theme song I composed. We began each program discussing craft beer or mixed drinks we're consuming throughout the recording. internet marketing : podcast. And we cursed a lot. Our reviews were mixed. They were mostly favorable, but we got some that were extreme. I had to advise myself that the people who listened enjoyed us.

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We created a podcast to find similar individuals who would enjoy what we enjoyed. And it ends up our audience wasn't comprised of 30-year old craft beer drinking males. We had a melting pot of males, females, lesbians, seniors, finance nerds, entrepreneur, Australians, tweens, and more!. Not just podcasts, but TELEVISION programs too.

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We discovered methods to work aspects of those shows into ours. Find the commonness that will become your "avatar.". Even if everyone works with a former pre-owned vehicle commercial announcer on Fiverr to create their intro, doesn't mean you have to. Attempt writing your own music. Try no intro music at all!.

I'm not saying you should not begin a narrative style podcast, but rather, do the show you would wish to listen to and not because it's a pattern. Easier stated than done At the start of every show, I read a new catchphrase as part of our intro. An example would be: Hey everyone! Welcome to Listen Money Matters: the program that goes through you like shit through a goose.

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I would provide credit to the person who sent it in. In some cases they would be serious, other times they would be odd and funny. However they were all created by fans and To include the fans in the show in a special method. I wished to enhance our Twitter fans and engagement.

Whenever I heard my name on the radio, or a podcast, or TELEVISION, or composed in an article, I smiled. It's the greatest little sensation in the world when somebody states your name in front of an audience. granular marketing podcast. We likewise provided our e-mail address at the beginning and even every episode and urged individuals to send us questions.

It likewise provided us insight into what our audience was going through economically, which helped us develop a much better program (best online marketing podcast). We invested in Intercom just to maintain and track all the e-mails we were getting. In hindsight, I would not have changed a thing. I simply would have gotten more involved and worked with aid.

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Not simply behind the mic, but face to face and through any other means of interaction (hates marketing podcast). Marc Maron is a great example of this. He is extremely transparent about his life on the program and active on Twitter interacting with his audience. At his standup reveals, his audience brings him baked products.

Dan Harmon (Harmontown) does a live program and frequently invites members of his audience on phase to chat with him, and it's something we did during our only live show at FinCon, a financial blogger conference (lse marketing lecture podcast). We invited blog writers who were listening to our show live to come up and offer one personal financing tip.

Build a tight neighborhood around your podcast (web marketing that works podcast). Find methods to include your listeners in your show. Every when in a while we would do episodes entitled This Financial Life (a mock of This American Life) where we 'd help a listener with their individual financial resources survive on the podcast. We likewise did weekly episodes called 5 Concerns (a mock of an old Daily Show bit) where we would address five listener questions on the program.

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or website and request for questions that you'll address on the program where listeners can publish occasions. Nerdist does this at the start of their episodes. Funny Bang Bang invites listeners to send theme music and "Would You Rather" scenarios for games they use the program. They likewise request for catchphrases.

in each episode, asking to share with their audience. where listeners can contact us to vent, ask concerns, or simply tell you how much they enjoy your show, and play the voicemails on the show. Partner with another podcast with a big audience, or a business with a large audience, to use rewards.

The "Follow Everyone" Twitter method, the "Tweet The Same Thing 50 Times a Day" trick, and the "Hashtag Overload" are simply a couple of common techniques I have actually seen suggested. All were resulting in stagnant growth and minor engagement. Online marketers frequently forget the root of Social network. Tweeting and publishing your latest episodes over and over throughout different times of the day is not social.

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And if you're on Facebook, just 1% of your fans see it if nobody Likes, Comments or Shares it. I don't believe social networks is a wild-goose chase. I believe that it plays a major function in podcast marketing, however you have to embrace the correct social networks frame of mind.

At least select 2. Select Facebook And Twitter. There that was simple. For my upcoming program, I'll be concentrating on Twitter because I enjoy the platform more so than Facebook. Later on, I will be expanding into Facebook as the program grows. Social network is not a place to transmit your latest episodes. podcast therapist marketing.

Social network is a possibility for you to talk with your fans; have a discussion with them. Your fans are your finest method to grow your audience. Our program's success was based solely on the reality that our fans informed their good friends and household about our program. They would tell us on Twitter and Facebook and when they emailed us (meilleur podcast marketing).

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So don't think about it as a flat out marketing channel, however as a location to chat with fans, get ideas for programs, and getting in touch with future guests. Your social existence will grow the more you engage with your audience. Inform your fans about an upcoming guest and ask them to submit questions.

If you don't, ensure to describe who the person is and the competence they bring to the table. Usage social networks as a method for fans to produce content for your program (mike saunders podcast marketing huddle). Ask to send you catchphrases or questions that require answering. We had a custom on our program where we would consume beer and speak about it at the start of each episode.

Then, post them on Facebook and Twitter and tag the beer company in the picture. Likewise, we would ask a concern like, "who want to try this beer?" to start a discussion. Program your listeners that you are a genuine person by taking personal pictures and posting them - video podcast lawyer marketing. Go out for a drink with previous guests and take a selfie.

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Host a live podcast and take a selfie with your audience. Do something different and tape a whole podcast episode while driving in your vehicle and take a selfie. Forming collaborations is vital to the success of any podcast. Make good friends. Share what they create. Cheer on your buddies and they will return the favor it's excellent karma (grant cardone podcast, blog, video marketing).

Then, send out a simple e-mail to the blog owners asking if they would include your program to the list. Very couple of podcasters do this. I envision it pertains to the worry of rejection or connecting (businessese influencer marketing podcast). It was tough for me in the beginning, too, however we were able to increase our search traffic and listeners with this tactic.

If you get noted on a blog site post that gets a great deal of engaged traffic, chances are you'll see results rapidly. But regularly, it will play out long-lasting, making you great links from appropriate content. marketing strategies podcast. It's why having a kick-ass podcast landing page is so essential. A typical error with landing pages is offering people way too many choices.

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I think a good podcast landing page need to have the following components: A way to rapidly listen to the most current episode without scrolling - podcast ethics issues of hospital marketing. A big and clear heading explaining the program. A huge ass button that will allow them to subscribe on iTunes (and ONLY iTunes due to the fact that it's the biggest directory site and greatest bang for your dollar.

A list of current episodes. A single method to interact with the show by means of social networks or email. I did a reasonable amount of research when creating a style for this site. I searched the web for motivation and came up quite dry. Nevertheless, there were a couple of that I found to be "okay" and they are Serial, WTF, and Star Talk Radio.

So, I decided to compose one myself combining all the very best strategies and the individual pointers that worked for me in the past. This is my primary technique for growing any online company. I have actually produced a six-figure pool care education company by setting up definitive guides based around pool care - smarty pants book marketing podcast episod 87.

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It was a collective guide that has actually continued to bring the podcast traffic and listeners. This guide took us a couple of weeks to create - apple podcast marketing. Definitive guides are an excellent long-term method for constructing an audience for any online task. I have articles on my sites that were written years back and still bring in a huge amount of traffic and steady growth.

If you don't have an audience, and your program is self-serving, develop a conclusive guide on your own like this one. Ask yourself the concerns you need to know that ought to be included in the guide and discover the answers. Do a Google search to find all of the pages that speak about your subject. podcast: financial advisor marketing.

Outline your guides like a book using all the information you have actually gathered and the questions you've addressed. If you're using WordPress, put the summary into WordPress and simply fill in all the headings as you go. Once you're finished composing a crazy amount of words, and you believe you 'd covered the topic better than anyone else on the web, modify and purge what's redundant or unnecessary this includes words and sentences, and graphics and sections (psychology of content marketing podcast).

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Don't add graphics for the sake of including graphics. Graphics ought to serve an educational function. Release and promote that post as strongly as if you were releasing a new book or podcast. Repeat all the steps in this guide. Difficult to book, simple to speak In 2008, I was invited on Martha Stewart Living Radio to discuss pool care throughout their morning program at 7 am on Sirius Satellite Radio ("jesse carstens" podcast marketing).

And I thought this was the game changer and my website was going to "EXPLODE!" That morning, I fidgeted and pacing by the advised land-line, waiting for the call from Martha Stewart. The phone sounded and terrified the living shit out of me, even when I was anticipating it.

" Ok, they're concluding the last section, so hold on tight, and Mindy will present you." Honestly, I had no concept if here name was Mindy. All I understood was that it was NOT Martha. After the interview, I ran to my computer system to inspect on Google Analytics and saw no bump in traffic.