Podcast Marketing: 50 Podcasters Share The Tactics They Used ... - Marketing Companion Podcast

Published Feb 23, 21
10 min read

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In reality, it became our main strategy for promoting our podcast. Produce a Trello board and established four Columns: Podcasts, Contacted, Interested, Booked. Include all the podcasts and contact information to the first column. Write the e-mail that would offer YOU on yourself. Document some intriguing truths about yourself.

Make a note of the things that you 'd desire to speak with a guest pitch. When I pitched myself to other shows, I always included a link to my rap video. It was something really distinct and makes for a fascinating subject to talk about. It's what sets me apart from other visitors.

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Craft each e-mail particularly for the show and prevent a mass copy and paste task. Likewise, you don't have to be so god damn specialist. You're human and they're human. Be human. After you send out a pitch, move the card over to the next column: Contacted. It's likewise an excellent idea to allow Card Aging, so you can get a graph of how long those cards have actually been being in each column.

Do not follow up a couple of days later on and resemble, "what the fuck, bro?" Provide it a few weeks and follow-up with a short e-mail ending with a concern. Who knows? Your e-mail might have wound up in their spam folder, or you had the wrong e-mail address. The goal is the move the cards along the columns and book as lots of interviews as you can consistently.

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Hard but enjoyable The genuine idea here is to do something nobody has ever done to promote a podcast. I did this for Listen Cash Matters, and I did it once again for the Driven podcast. Up till this time in the internet marketing space, I have actually developed 3 various rap videos which you can see here, here, and listed below.

No one saw it even though we promoted the hell out of it. I think that it was a mix of people presuming it would have been shitty and not being amusing enough. The reality is, this video did more for our program than practically any other form of podcast marketing we tried.

Both Quartz and The Telegraph wrote about it, bringing very little traffic, but a lot of street cred and link juice (marketing automation + podcast). Not everybody will create a rap video, but this is an exercise of believing beyond the podcasting world to do some clever promo. Lame If you got some additional money burning a hole in your pocket, proceed and buy some Facebook advertisements.

Nevertheless, they are unworthy the effort and are extremely short-term. I 'd much rather focus on producing content that will survive on the internet permanently and consistently bring me new listeners for the rest of my presence. Facebook ads worked for us when we had Mr. Cash Mustache on our show.

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We developed a terrific show with him, and his fans ENJOYED it. They shared it on Reddit, Facebook, and his forum - digital marketing budget podcast. He likewise shared it on his massively big Twitter account. All of which got us a quick fuck-ton of new listeners. All we did was take advantage of it for a short time.

Money Mustache, and for just a few hundred dollars, we had the ability to take advantage of that a person episode. We tried it a few more times with other visitors and didn't get nearly the same action. That episode continued to be connected to and talked about on social networks without us needing to buy any more Facebook ads.

If you're anything like me, producing program notes for your episodes is the most dreadful task of releasing a podcast. The reality is, you ought to take your program notes simply as seriously as you take your show. Treat your show notes like genuine post that offer genuine value and useful links.

I'm not talking about records. Sure, they provide more words for SEO worth, but if they are not cleaned and formatted and supply genuine value, then you are squandering your money and time - multi level marketing podcast the dream. Compose something new. Turn your episodes into readable content. Supply links to the important things you speak about in your show.

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If you do not wish to write show notes, you should work with somebody to compose them for you. You can start by reaching out to your audience because they already listened to your show. Or you can employ a kick-ass freelance writer. They listen, perform additional research, and turn each one of the episode posts into incredible SEO bait, assisting to reel in more listeners by means of Google - search engine marketing podcast.

We took a look at what episodes got the most downloads and tried to create similar episodes in the future. We likewise attempted various types of episodes like Q&A s and determined to see if we should continue doing them. It'll set you apart from a great deal of other programs and make you most likely to get included since there are staff members at iTunes listening.

Use your ears. If it sounds good, then it most likely is. Invest in a good mic. I suggest the Audio Technica ATR 2100 and a good intro USB mic. If you desire to get serious, purchase a great USB mixing board (I use a Mackie ProFx8) and a vibrant mic (I utilize the Shure SM7B which is a standard broadcast mic utilized by Marc Maron).

Each of our episode program notes had over 500 words and some rank very high on Google bringing us listeners via search. I like this Gimmick. These are easy to sign up for and worth having a look at to see if there are chances to be spoken with. It's likewise a simple method to find podcast visitors if you're looking for an expert on a particular topic.

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It's likewise a simple method to find podcast visitors if you're searching for an expert on a particular subject. It works well to accelerate development, however it can lead to burn out. We began with producing an episode when a week for the first eight months. Then in May of 2014, we try out doing an everyday episode for the next 31 days and our downloads exploded (making money from a podcast- distribution marketing).

Daily can be great for making cash however I do not suggest it any longer - video marketing madness podcast. It's overwhelming. I like the concept, but more as a means for special content as a giveaway to people who register for your e-mail list. Marc Maron creates two-minute video to promote each episode with simply an easy still image.

I will not be doing this, however I'm not against it. Sure, why not. As long as you have imaginative control over your show. Lame, however easy enough. I would only recommend this if you're extremely passionate and take pleasure in taking part in Facebook Groups or Forums based on your subject. I'm not much of an author and find a difficult time with this, so for me, it's not worth the agony of composing.

This one is a no-brainer. Probably will not get you much, however easy sufficient to do once and leave it alone. From experience, I can tell you that Reddit is the only good source on this list. StumbleUpon can suck it, Pinterest is the wrong crowd, and Google+ is dead. Yes, however make them yourself rather of using the Javascript-heavy ones supplied by each social networks network.

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If you're not offering something with a direct ROI, avoid this. pr marketing podcast. Too costly. I'm not just a fan of spending for fans. There is this concept that the more evaluations your podcast has, the higher you are ranked in iTunes. However, there is no proven connection. In reality, outdoors research studies done by Libsyn (podcast hosting software application) recommends that evaluations hold little weight as compared to striking the "Subscribe" button.

What that implies is you must absolutely get more evaluations since, in turn, that will help you get you more subscribers ("http://www.frac.tl/content-marketing-podcast/"). Podcasts like Serial or S-Town succeed since each episode makes you wish to listen the next one. The program LOST was well-known for leaving cliffhangers with the promise that they 'd be dealt with in the next episode, so naturally, you 'd tune in.

John Lee Dumas left an evaluation on our podcast. I do not think he ever heard a single episode (marketing campagins for sports website/podcast). He put his show name in there. I don't truly see the value in this. Sure, leave your convenience zone and promote. I would not speak exclusively to promote your podcast though.

But speaking with develop up your personal brand is a good idea, specifically if you're spent for it. Yes, get out of the podcast studio and fulfill your fans. This is life-altering and had a profound affect on me as a podcaster. marketing made easy podcast. If you're trying to construct a blog/podcast, you should be gathering e-mails.

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Provide options. Offer them exclusive material for registering, like bonus offer episodes or videos. Usage Mailchimp. It's totally free at first. Create something special for your favorite podcasts. I remixed The Fizzle Program theme music as a metalcore tune (as you know, I'm a fan of metalcore) and developed the style music for The $100 MBA Show and Podcast Movement. This settles in word-of-mouth promo. App stores are simply another directory site. I don't think it's worth the time and cash to create an app to promote a podcast unless you were making cash on it. The marketing overlap seems quite low. I believe developing an online street group is a fantastic idea.

Develop banners they can put up on their own websites. the fizzle show podcast facebook social media marketing. This is easy enough to include your show notes. We did this for all of our episodes however saw very little activity from them. The tweetable text has to be truly good and valuable for this to work. Do not make inside jokes tweetable.

I've said this prior to and I'll state it again. Business card is dead. Don't squander the cash. I believe it's a great concept to hand out cool swag to your listeners. They will be blown away by this gesture making them more faithful to your program. Always look to construct brand ambassadors.

We thought long and hard about doing this and our listeners wanted us to. I state go for it. I question anyone has actually ever seen someone using a t-shirt of a podcast and started listening to it. It's a good idea to provide out t-shirt for totally free to your listens to build a loyal army of word-of-mouth promoters.

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I'm thankful you made it through. How do you feel? Are you thrilled? Do you have a video game plan? I know I'm pumped and all set to begin promoting!. Remember, we're all buddies here. Let's assist each other out and make podcasting even larger. When we prohibit together, it assists everyone. book marketing podcast.

I do not have a shitty list to provide. Just take pleasure in an e-mail when in a while. You accept get emails from Matt Giovanisci. I'll respect your personal privacy and unsubscribe at any time.

There are heaps of various ways to promote a podcast. Some are relatively simple and don't need a lot of effort, while some may take a bit more time. I've tried to include a variety of various podcast marketing methods so that you can pick what makes sense for you.



Contents Sounds easy but brand-new customers are the most important factor in ranking greater in Apple Podcasts (formerly iTunes). It likewise suggests listeners will immediately down brand-new episodes when they're released. podcast marketing nlp. Apple Podcasts is the big gamer but Spotify and Google are quickly gaining ground as the go-to place where people find and listen to podcasts.

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