Podcast Promotion: 13 Marketing Tactics To Get More Podcast ... - Marketing Podcast Jay Baer

Published Jan 12, 21
10 min read

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We released an uncensored personal financing podcast called Listen Money Matters that got The following guide to podcast marketing is loaded with tips, methods, and ball-busting work. It includes everything we did, whatever we discovered, and everything we understand. Easy as Shit Every successful podcast is self- serving. marketing your audio drama podcast. Marc Maron (WTF with Marc Maron) started his podcast out of desperation.

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Chris Hardwick (Nerdist) wished to talk with his unpopular friends and geek-out with celebrities. Sarah Koenig began the podcast by fixing a murder someone emailed her. You don't need to create an "avatar" or "perfect listener" to craft the best podcast. The idea behind Listen Cash Matters was to produce a podcast that we wished to hear an individual finance podcast that would interest a 30-year-old beer-drinking male.

Our show has a heavy metalcore theme tune I composed. We began each program talking about craft beer or cocktails we're consuming during the recording. social media marketing podcast 2017. And we cursed a lot. Our evaluations were blended. They were primarily favorable, however we got some that were severe. I had to advise myself that the people who listened liked us.

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We developed a podcast to find like-minded people who would enjoy what we took pleasure in. And it ends up our audience wasn't comprised of 30-year old craft beer drinking males. We had a melting pot of males, females, lesbians, seniors, finance nerds, company owner, Australians, tweens, and more!. Not just podcasts, however TV shows also.

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We found ways to work aspects of those shows into ours. Discover the commonness that will become your "avatar.". Simply because everyone works with a former pre-owned car commercial announcer on Fiverr to create their intro, doesn't mean you need to. Attempt composing your own music. Try no introduction music at all!.

I'm not saying you should not start a narrative style podcast, but rather, do the program you would wish to listen to and not because it's a trend. Easier stated than done At the beginning of every program, I check out a new catchphrase as part of our intro. An example would be: Hey everyone! Welcome to Listen Cash Matters: the show that goes through you like shit through a goose.

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I would offer credit to the individual who sent it in. In some cases they would be major, other times they would be odd and amusing. But they were all developed by fans and To involve the fans in the show in a special way. I desired to enhance our Twitter fans and engagement.

Whenever I heard my name on the radio, or a podcast, or TELEVISION, or written in an article, I smiled. It's the biggest little sensation in the world when somebody says your name in front of an audience. podcast affiliated marketing. We likewise gave out our e-mail address at the beginning and even every episode and encouraged people to send us concerns.

It also provided us insight into what our audience was going through economically, which helped us develop a better program (ama marketing news answers in action podcast). We bought Intercom just to maintain and keep an eye on all the e-mails we were getting. In hindsight, I wouldn't have changed a thing. I simply would have gotten more involved and hired assistance.

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Not simply behind the mic, however in person and through any other methods of communication (podcast marketing template). Marc Maron is an excellent example of this. He is very transparent about his life on the program and active on Twitter communicating with his audience. At his standup shows, his audience brings him baked products.

Dan Harmon (Harmontown) does a live program and often welcomes members of his audience on phase to chat with him, and it's something we did during our only live show at FinCon, a financial blog writer conference (podcast ethics issues of hospital marketing). We invited blog writers who were listening to our show live to come up and give one individual financing tip.

Construct a tight community around your podcast (ted talks and "marketing" or "marketer" and "podcast" or "interview" -job). Discover ways to include your listeners in your program. Every as soon as in a while we would do episodes titled This Financial Life (a mock of This American Life) where we 'd assist a listener with their personal financial resources reside on the podcast. We likewise did weekly episodes called 5 Concerns (a mock of an old Daily Program bit) where we would address 5 listener concerns on the show.

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or site and request for questions that you'll respond to on the show where listeners can publish occasions. Nerdist does this at the beginning of their episodes. Funny Bang Bang invites listeners to send theme music and "Would You Rather" circumstances for video games they use the program. They likewise request for catchphrases.

in each episode, asking them to show their audience. where listeners can call to vent, ask questions, or simply tell you how much they love your show, and play the voicemails on the show. Coordinate with another podcast with a large audience, or a company with a big audience, to offer rewards.

The "Follow Everyone" Twitter method, the "Tweet The Exact Same Thing 50 Times a Day" technique, and the "Hashtag Overload" are just a couple of typical tricks I've seen recommended. All were resulting in stagnant development and minor engagement. Online marketers frequently forget the root of Social network. Tweeting and publishing your newest episodes over and over throughout different times of the day is not social.

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And if you're on Facebook, just 1% of your fans see it if nobody Likes, Comments or Shares it. I do not believe social networks is a wild-goose chase. I think that it plays a major role in podcast marketing, however you need to embrace the proper social media frame of mind.

At least select two. Select Twitter and Facebook. There that was simple. For my upcoming show, I'll be focusing on Twitter since I take pleasure in the platform more so than Facebook. Later on, I will be expanding into Facebook as the show grows. Social network is not a location to transmit your newest episodes. outlier marketing group podcast.

Social network is an opportunity for you to talk with your fans; have a conversation with them. Your fans are your best method to grow your audience. Our show's success was based solely on the fact that our fans told their buddies and household about our program. They would inform us on Facebook and twitter and when they emailed us (inbound marketing through podcast).

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So don't consider it as a flat out promotional channel, however as a location to talk with fans, get ideas for programs, and connecting with future guests. Your social existence will grow the more you engage with your audience. Tell your fans about an upcoming visitor and ask them to submit questions.

If you do not, make sure to describe who the individual is and the proficiency they give the table. Usage social media as a way for fans to produce content for your show (marketing podcast beanpod). Ask them to send you catchphrases or questions that require answering. We had a tradition on our show where we would drink beer and discuss it at the beginning of each episode.

Then, publish them on Twitter and facebook and tag the beer company in the photo. Also, we would ask a question like, "who wish to try this beer?" to start a discussion. Program your listeners that you are a real person by taking individual photos and publishing them - kevin gentle wordly marketing podcast. Go out for a beverage with former guests and take a selfie.

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Host a live podcast and take a selfie with your audience. Do something different and tape a whole podcast episode while driving in your cars and truck and take a selfie. Forming collaborations is important to the success of any podcast. Make friends. Share what they create. Cheer on your buddies and they will return the favor it's excellent karma (podcast episode marketing examples).

Then, send a basic email to the blog owners asking if they would add your program to the list. Very couple of podcasters do this. I envision it pertains to the fear of rejection or reaching out (follow your own path podcast outlier marketing group). It was hard for me at initially, too, but we were able to increase our search traffic and listeners with this method.

If you get listed on a blog post that gets a lot of engaged traffic, opportunities are you'll see results quickly. However regularly, it will play out long-lasting, earning you great links from relevant material. affiliate marketing podcast. It's why having a kick-ass podcast landing page is so important. A common error with landing pages is offering people way a lot of choices.

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I believe a good podcast landing page must have the following aspects: A way to quickly listen to the latest episode without scrolling - marketing plan small business podcast. A big and clear headline explaining the show. A huge ass button that will enable them to subscribe on iTunes (and ONLY iTunes because it's the largest directory site and greatest bang for your dollar.

A list of current episodes. A single method to interact with the program via social networks or email. I did a fair quantity of research when creating a style for this website. I searched the web for motivation and turned up quite dry. However, there were a few that I discovered to be "not bad" and they are Serial, WTF, and Star Talk Radio.

So, I chose to write one myself integrating all the finest techniques and the personal tips that worked for me in the past. This is my primary strategy for growing any online service. I have actually produced a six-figure swimming pool care education service by setting up definitive guides based around pool care - hard corps marketing podcast.

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It was a collective guide that has continued to bring the podcast traffic and listeners. This guide took us a few weeks to produce - podcast interview marketing (the best alternative). Conclusive guides are an excellent long-lasting method for building an audience for any online job. I have posts on my websites that were composed years ago and still bring in an enormous quantity of traffic and steady growth.

If you do not have an audience, and your program is self-serving, produce a conclusive guide on your own like this one. Ask yourself the concerns you need to know that need to be included in the guide and find the responses. Do a Google search to find all of the pages that talk about your subject. experiential marketing podcast.

Detail your guides like a book utilizing all the information you have actually collected and the concerns you have actually answered. If you're utilizing WordPress, put the summary into WordPress and just complete all the headings as you go. When you're finished composing an outrageous quantity of words, and you believe you 'd covered the topic better than anyone else on the internet, edit and purge what's redundant or unnecessary this consists of words and sentences, and graphics and sections (podcast marketing definition).

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Do not include graphics for the sake of adding graphics. Graphics ought to serve an educational function. Release and promote that post as strongly as if you were launching a brand-new book or podcast. Repeat all the steps in this guide. Tough to book, easy to speak In 2008, I was invited on Martha Stewart Living Radio to talk about swimming pool care during their early morning program at 7 am on Sirius Satellite Radio (ed dale marketing podcast).

And I thought this was the video game changer and my site was going to "EXPLODE!" That morning, I fidgeted and pacing by the suggested land-line, awaiting the call from Martha Stewart. The phone called and scared the living shit out of me, even when I was anticipating it.

" Ok, they're concluding the last segment, so hang on tight, and Mindy will introduce you." Honestly, I had no concept if here name was Mindy. All I knew was that it was NOT Martha. After the interview, I went to my computer system to examine Google Analytics and saw no bump in traffic.